Company AI visibility ranking

120 companies · measured 5 October 2026 · Claude 4.5, ChatGPT (GPT-5), Gemini 2.5

Ranked on the broad index — every company here answered the same wide question, which is what makes these comparable. Each entity page also carries its score within its own market. Bars are scaled to the 0–92 range shown, not to 0.

This board ranks 120 companies by how often ChatGPT and Gemini name them in answers to category questions that never mention them by name. Every score comes from the run of 5 October 2026; the prompt-by-prompt evidence behind each one is published on that company's own page.

Leading today: Microsoft (89.5), Procter & Gamble (87.5), Disney (84.5). 24 of the 120 were not named once across the panel. A zero here does not mean obscure — it means that when the question is broad, the models reach for someone else every time. The largest recent move belongs to HSBC at +9.0.

A high score does not mean a company is better, bigger or more famous — it means the models reach for it first when asked a broad question, which is what this index measures and all it measures.

Sort: Index ↓
Rank
Company
CLAUDE
CHATGPT
GEMINI
30-day trend
Index / 100
1
Microsoft
Enterprise software
CLAUDE
—
CHATGPT
87.0
GEMINI
92.0
+1.0
89.5/100
2
Procter & Gamble
Consumer goods
CLAUDE
—
CHATGPT
87.0
GEMINI
88.0
−0.5
87.5/100
3
Disney
Media & entertainment
CLAUDE
—
CHATGPT
86.0
GEMINI
83.0
−1.5
84.5/100
4
JPMorgan Chase
Banking
CLAUDE
—
CHATGPT
84.0
GEMINI
84.0
+0.5
84.0/100
5
Toyota
Automotive
CLAUDE
—
CHATGPT
84.0
GEMINI
82.0
−2.0
83.0/100
6
Walmart
Retail
CLAUDE
—
CHATGPT
83.0
GEMINI
83.0
+2.5
83.0/100
7
Netflix
Streaming
CLAUDE
—
CHATGPT
83.0
GEMINI
82.0
−1.0
82.5/100
8
Apple
Consumer hardware
CLAUDE
—
CHATGPT
80.0
GEMINI
84.0
+0.5
82.0/100
9
Google
Search & advertising
CLAUDE
—
CHATGPT
79.0
GEMINI
85.0
+1.0
82.0/100
10
Amazon
E-commerce
CLAUDE
—
CHATGPT
75.0
GEMINI
85.0
+0.5
80.0/100
11
Nestlé
Packaged food
CLAUDE
—
CHATGPT
74.0
GEMINI
86.0
−0.5
80.0/100
12
Unilever
Consumer goods
CLAUDE
—
CHATGPT
82.0
GEMINI
77.0
−1.0
79.5/100
13
Costco
Retail
CLAUDE
—
CHATGPT
79.0
GEMINI
75.0
+0.5
77.0/100
14
Target
Retail
CLAUDE
—
CHATGPT
73.0
GEMINI
77.0
+1.0
75.0/100
15
Volkswagen
Automotive
CLAUDE
—
CHATGPT
74.0
GEMINI
74.0
−1.5
74.0/100
16
Warner Bros. Discovery
Media & entertainment
CLAUDE
—
CHATGPT
77.0
GEMINI
70.0
+2.0
73.5/100
17
Visa
Payments
CLAUDE
—
CHATGPT
71.0
GEMINI
73.0
+0.5
72.0/100
18
Coca-Cola
Beverages
CLAUDE
—
CHATGPT
71.0
GEMINI
72.0
+1.5
71.5/100
19
Hyundai
Automotive
CLAUDE
—
CHATGPT
72.0
GEMINI
70.0
−2.0
71.0/100
20
Nvidia
Semiconductors
CLAUDE
—
CHATGPT
73.0
GEMINI
68.0
+1.0
70.5/100
21
PepsiCo
Beverages
CLAUDE
—
CHATGPT
65.0
GEMINI
73.0
+0.5
69.0/100
22
General Motors
Automotive
CLAUDE
—
CHATGPT
69.0
GEMINI
68.0
0.0
68.5/100
23
Johnson & Johnson
Healthcare
CLAUDE
—
CHATGPT
61.0
GEMINI
70.0
−1.5
65.5/100
24
Ford
Automotive
CLAUDE
—
CHATGPT
64.0
GEMINI
66.0
−1.5
65.0/100
25
Tesla
Automotive
CLAUDE
—
CHATGPT
61.0
GEMINI
68.0
−2.0
64.5/100
26
Mastercard
Payments
CLAUDE
—
CHATGPT
63.0
GEMINI
64.0
0.0
63.5/100
27
BlackRock
Investment banking
CLAUDE
—
CHATGPT
61.0
GEMINI
61.0
+2.0
61.0/100
28
Bank of America
Banking
CLAUDE
—
CHATGPT
58.0
GEMINI
62.0
+0.5
60.0/100
29
Meta
Social platforms
CLAUDE
—
CHATGPT
51.0
GEMINI
64.0
+2.5
57.5/100
30
Goldman Sachs
Investment banking
CLAUDE
—
CHATGPT
60.0
GEMINI
55.0
+1.0
57.5/100
31
Paramount Global
Media & entertainment
CLAUDE
—
CHATGPT
58.0
GEMINI
55.0
+1.0
56.5/100
32
Pfizer
Pharmaceuticals
CLAUDE
—
CHATGPT
39.0
GEMINI
70.0
0.0
54.5/100
33
BMW
Automotive
CLAUDE
—
CHATGPT
49.0
GEMINI
57.0
−0.5
53.0/100
34
TSMC
Semiconductors
CLAUDE
—
CHATGPT
55.0
GEMINI
47.0
−1.0
51.0/100
35
Eli Lilly
Pharmaceuticals
CLAUDE
—
CHATGPT
62.0
GEMINI
40.0
+3.0
51.0/100
36
Mercedes-Benz
Automotive
CLAUDE
—
CHATGPT
54.0
GEMINI
47.0
−0.5
50.5/100
37
Colgate-Palmolive
Consumer goods
CLAUDE
—
CHATGPT
51.0
GEMINI
49.0
−1.0
50.0/100
38
Honda
Automotive
CLAUDE
—
CHATGPT
46.0
GEMINI
52.0
−2.5
49.0/100
39
Samsung
Consumer electronics
CLAUDE
—
CHATGPT
60.0
GEMINI
36.0
+1.5
48.0/100
40
Spotify
Streaming
CLAUDE
—
CHATGPT
58.0
GEMINI
37.0
+4.0
47.5/100
41
Morgan Stanley
Investment banking
CLAUDE
—
CHATGPT
49.0
GEMINI
43.0
−2.0
46.0/100
42
Mondelez International
Packaged food
CLAUDE
—
CHATGPT
33.0
GEMINI
54.0
+1.0
43.5/100
43
Merck
Pharmaceuticals
CLAUDE
—
CHATGPT
43.0
GEMINI
43.0
+2.0
43.0/100
44
American Express
Payments
CLAUDE
—
CHATGPT
43.0
GEMINI
42.0
−2.0
42.5/100
45
PayPal
Payments
CLAUDE
—
CHATGPT
46.0
GEMINI
37.0
−1.5
41.5/100
46
Inditex
Retail
CLAUDE
—
CHATGPT
50.0
GEMINI
30.0
+1.5
40.0/100
47
Alibaba
E-commerce
CLAUDE
—
CHATGPT
29.0
GEMINI
47.0
−4.0
38.0/100
48
Salesforce
Enterprise software
CLAUDE
—
CHATGPT
43.0
GEMINI
28.0
+0.5
35.5/100
49
L'Oréal
Consumer goods
CLAUDE
—
CHATGPT
0.0
GEMINI
68.0
+0.5
34.0/100
50
Nike
Sportswear
CLAUDE
—
CHATGPT
31.0
GEMINI
36.0
−3.0
33.5/100
51
IBM
Enterprise IT
CLAUDE
—
CHATGPT
29.0
GEMINI
37.0
+0.5
33.0/100
52
Intel
Semiconductors
CLAUDE
—
CHATGPT
20.0
GEMINI
44.0
+1.0
32.0/100
53
Cisco
Enterprise IT
CLAUDE
—
CHATGPT
27.0
GEMINI
37.0
+1.0
32.0/100
54
ASML
Semiconductors
CLAUDE
—
CHATGPT
29.0
GEMINI
34.0
0.0
31.5/100
55
Stripe
Payments
CLAUDE
—
CHATGPT
22.0
GEMINI
41.0
−0.5
31.5/100
56
Novartis
Pharmaceuticals
CLAUDE
—
CHATGPT
21.0
GEMINI
42.0
0.0
31.5/100
57
IKEA
Retail
CLAUDE
—
CHATGPT
38.0
GEMINI
24.0
−0.5
31.0/100
58
OpenAI
AI research
CLAUDE
—
CHATGPT
27.0
GEMINI
32.0
−2.0
29.5/100
59
Citigroup
Banking
CLAUDE
—
CHATGPT
31.0
GEMINI
28.0
−2.5
29.5/100
60
Oracle
Enterprise software
CLAUDE
—
CHATGPT
31.0
GEMINI
26.0
+3.0
28.5/100
61
LVMH
Luxury goods
CLAUDE
—
CHATGPT
29.0
GEMINI
27.0
+3.5
28.0/100
62
Porsche
Automotive
CLAUDE
—
CHATGPT
29.0
GEMINI
26.0
−2.5
27.5/100
63
Broadcom
Semiconductors
CLAUDE
—
CHATGPT
28.0
GEMINI
24.0
+1.0
26.0/100
64
Wells Fargo
Banking
CLAUDE
—
CHATGPT
28.0
GEMINI
24.0
−2.5
26.0/100
65
Tencent
Internet & gaming
CLAUDE
—
CHATGPT
27.0
GEMINI
23.0
+0.5
25.0/100
66
Adobe
Creative software
CLAUDE
—
CHATGPT
31.0
GEMINI
18.0
−0.5
24.5/100
67
Shopify
E-commerce
CLAUDE
—
CHATGPT
26.0
GEMINI
22.0
−4.0
24.0/100
68
HSBC
Banking
CLAUDE
—
CHATGPT
31.0
GEMINI
14.0
+9.0
22.5/100
69
AMD
Semiconductors
CLAUDE
—
CHATGPT
18.0
GEMINI
24.0
+4.0
21.0/100
70
Dell
Consumer hardware
CLAUDE
—
CHATGPT
20.0
GEMINI
20.0
+0.5
20.0/100
71
Nissan
Automotive
CLAUDE
—
CHATGPT
24.0
GEMINI
15.0
−2.0
19.5/100
72
Sony
Consumer electronics
CLAUDE
—
CHATGPT
21.0
GEMINI
16.0
−2.0
18.5/100
73
ByteDance
Social platforms
CLAUDE
—
CHATGPT
18.0
GEMINI
18.0
+2.0
18.0/100
74
Kraft Heinz
Packaged food
CLAUDE
—
CHATGPT
18.0
GEMINI
18.0
−1.0
18.0/100
75
HP
Consumer hardware
CLAUDE
—
CHATGPT
14.0
GEMINI
20.0
−2.0
17.0/100
76
AstraZeneca
Pharmaceuticals
CLAUDE
—
CHATGPT
14.0
GEMINI
19.0
+7.5
16.5/100
77
Cloudflare
Enterprise IT
CLAUDE
—
CHATGPT
18.0
GEMINI
14.0
+9.0
16.0/100
78
ServiceNow
Enterprise software
CLAUDE
—
CHATGPT
14.0
GEMINI
15.0
−1.5
14.5/100
79
Qualcomm
Semiconductors
CLAUDE
—
CHATGPT
14.0
GEMINI
14.0
0.0
14.0/100
80
SAP
Enterprise software
CLAUDE
—
CHATGPT
14.0
GEMINI
14.0
−2.0
14.0/100
81
Atlassian
Enterprise software
CLAUDE
—
CHATGPT
14.0
GEMINI
14.0
0.0
14.0/100
82
Zoom
Enterprise software
CLAUDE
—
CHATGPT
14.0
GEMINI
14.0
0.0
14.0/100
83
Ferrari
Automotive
CLAUDE
—
CHATGPT
14.0
GEMINI
14.0
−2.5
14.0/100
84
Lidl
Retail
CLAUDE
—
CHATGPT
24.0
GEMINI
0.0
+2.5
12.0/100
85
H&M
Retail
CLAUDE
—
CHATGPT
22.0
GEMINI
0.0
+4.0
11.0/100
86
LEGO
Consumer goods
CLAUDE
—
CHATGPT
22.0
GEMINI
0.0
0.0
11.0/100
87
Diageo
Beverages
CLAUDE
—
CHATGPT
0.0
GEMINI
18.0
−2.5
9.0/100
88
Starbucks
Restaurants
CLAUDE
—
CHATGPT
0.0
GEMINI
14.0
−9.0
7.0/100
89
Uber
Mobility
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
0.0
7.0/100
90
Barclays
Banking
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
0.0
7.0/100
91
Danone
Packaged food
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
−2.0
7.0/100
92
Siemens
Enterprise IT
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
+7.0
7.0/100
93
Palantir
Enterprise software
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
+7.0
7.0/100
94
Snowflake
Enterprise software
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
+7.0
7.0/100
95
UBS
Investment banking
CLAUDE
—
CHATGPT
0.0
GEMINI
14.0
+7.0
7.0/100
96
Santander
Banking
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
+7.0
7.0/100
97
McDonald's
Restaurants
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
98
Adidas
Sportswear
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
99
Airbnb
Travel marketplace
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
100
Anthropic
AI research
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
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Rankings by category

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We run the same panel against your category and send back the full audit — the prompts you lose, who wins them, and the sources the models cite instead of you.