Company AI visibility ranking

120 companies · measured 5 October 2026 · Claude 4.5, ChatGPT (GPT-5), Gemini 2.5

Ranked on the broad index — every company here answered the same wide question, which is what makes these comparable. Each entity page also carries its score within its own market. Bars are scaled to the 0–92 range shown, not to 0.

This board ranks 120 companies by how often ChatGPT and Gemini name them in answers to category questions that never mention them by name. Every score comes from the run of 5 October 2026; the prompt-by-prompt evidence behind each one is published on that company's own page.

Leading today: Microsoft (89.5), Procter & Gamble (87.5), Disney (84.5). 24 of the 120 were not named once across the panel. A zero here does not mean obscure — it means that when the question is broad, the models reach for someone else every time. The largest recent move belongs to HSBC at +9.0.

A high score does not mean a company is better, bigger or more famous — it means the models reach for it first when asked a broad question, which is what this index measures and all it measures.

Sort: Index ↓
Rank
Company
CLAUDE
CHATGPT
GEMINI
30-day trend
Index / 100
1
Microsoft
Enterprise software
CLAUDE
—
CHATGPT
87.0
GEMINI
92.0
+1.0
89.5/100
2
Procter & Gamble
Consumer goods
CLAUDE
—
CHATGPT
87.0
GEMINI
88.0
−0.5
87.5/100
3
Disney
Media & entertainment
CLAUDE
—
CHATGPT
86.0
GEMINI
83.0
−1.5
84.5/100
4
JPMorgan Chase
Banking
CLAUDE
—
CHATGPT
84.0
GEMINI
84.0
+0.5
84.0/100
5
Toyota
Automotive
CLAUDE
—
CHATGPT
84.0
GEMINI
82.0
−2.0
83.0/100
6
Walmart
Retail
CLAUDE
—
CHATGPT
83.0
GEMINI
83.0
+2.5
83.0/100
7
Netflix
Streaming
CLAUDE
—
CHATGPT
83.0
GEMINI
82.0
−1.0
82.5/100
8
Apple
Consumer hardware
CLAUDE
—
CHATGPT
80.0
GEMINI
84.0
+0.5
82.0/100
9
Google
Search & advertising
CLAUDE
—
CHATGPT
79.0
GEMINI
85.0
+1.0
82.0/100
10
Amazon
E-commerce
CLAUDE
—
CHATGPT
75.0
GEMINI
85.0
+0.5
80.0/100
11
Nestlé
Packaged food
CLAUDE
—
CHATGPT
74.0
GEMINI
86.0
−0.5
80.0/100
12
Unilever
Consumer goods
CLAUDE
—
CHATGPT
82.0
GEMINI
77.0
−1.0
79.5/100
13
Costco
Retail
CLAUDE
—
CHATGPT
79.0
GEMINI
75.0
+0.5
77.0/100
14
Target
Retail
CLAUDE
—
CHATGPT
73.0
GEMINI
77.0
+1.0
75.0/100
15
Volkswagen
Automotive
CLAUDE
—
CHATGPT
74.0
GEMINI
74.0
−1.5
74.0/100
16
Warner Bros. Discovery
Media & entertainment
CLAUDE
—
CHATGPT
77.0
GEMINI
70.0
+2.0
73.5/100
17
Visa
Payments
CLAUDE
—
CHATGPT
71.0
GEMINI
73.0
+0.5
72.0/100
18
Coca-Cola
Beverages
CLAUDE
—
CHATGPT
71.0
GEMINI
72.0
+1.5
71.5/100
19
Hyundai
Automotive
CLAUDE
—
CHATGPT
72.0
GEMINI
70.0
−2.0
71.0/100
20
Nvidia
Semiconductors
CLAUDE
—
CHATGPT
73.0
GEMINI
68.0
+1.0
70.5/100
21
PepsiCo
Beverages
CLAUDE
—
CHATGPT
65.0
GEMINI
73.0
+0.5
69.0/100
22
General Motors
Automotive
CLAUDE
—
CHATGPT
69.0
GEMINI
68.0
0.0
68.5/100
23
Johnson & Johnson
Healthcare
CLAUDE
—
CHATGPT
61.0
GEMINI
70.0
−1.5
65.5/100
24
Ford
Automotive
CLAUDE
—
CHATGPT
64.0
GEMINI
66.0
−1.5
65.0/100
25
Tesla
Automotive
CLAUDE
—
CHATGPT
61.0
GEMINI
68.0
−2.0
64.5/100
26
Mastercard
Payments
CLAUDE
—
CHATGPT
63.0
GEMINI
64.0
0.0
63.5/100
27
BlackRock
Investment banking
CLAUDE
—
CHATGPT
61.0
GEMINI
61.0
+2.0
61.0/100
28
Bank of America
Banking
CLAUDE
—
CHATGPT
58.0
GEMINI
62.0
+0.5
60.0/100
29
Meta
Social platforms
CLAUDE
—
CHATGPT
51.0
GEMINI
64.0
+2.5
57.5/100
30
Goldman Sachs
Investment banking
CLAUDE
—
CHATGPT
60.0
GEMINI
55.0
+1.0
57.5/100
31
Paramount Global
Media & entertainment
CLAUDE
—
CHATGPT
58.0
GEMINI
55.0
+1.0
56.5/100
32
Pfizer
Pharmaceuticals
CLAUDE
—
CHATGPT
39.0
GEMINI
70.0
0.0
54.5/100
33
BMW
Automotive
CLAUDE
—
CHATGPT
49.0
GEMINI
57.0
−0.5
53.0/100
34
TSMC
Semiconductors
CLAUDE
—
CHATGPT
55.0
GEMINI
47.0
−1.0
51.0/100
35
Eli Lilly
Pharmaceuticals
CLAUDE
—
CHATGPT
62.0
GEMINI
40.0
+3.0
51.0/100
36
Mercedes-Benz
Automotive
CLAUDE
—
CHATGPT
54.0
GEMINI
47.0
−0.5
50.5/100
37
Colgate-Palmolive
Consumer goods
CLAUDE
—
CHATGPT
51.0
GEMINI
49.0
−1.0
50.0/100
38
Honda
Automotive
CLAUDE
—
CHATGPT
46.0
GEMINI
52.0
−2.5
49.0/100
39
Samsung
Consumer electronics
CLAUDE
—
CHATGPT
60.0
GEMINI
36.0
+1.5
48.0/100
40
Spotify
Streaming
CLAUDE
—
CHATGPT
58.0
GEMINI
37.0
+4.0
47.5/100
41
Morgan Stanley
Investment banking
CLAUDE
—
CHATGPT
49.0
GEMINI
43.0
−2.0
46.0/100
42
Mondelez International
Packaged food
CLAUDE
—
CHATGPT
33.0
GEMINI
54.0
+1.0
43.5/100
43
Merck
Pharmaceuticals
CLAUDE
—
CHATGPT
43.0
GEMINI
43.0
+2.0
43.0/100
44
American Express
Payments
CLAUDE
—
CHATGPT
43.0
GEMINI
42.0
−2.0
42.5/100
45
PayPal
Payments
CLAUDE
—
CHATGPT
46.0
GEMINI
37.0
−1.5
41.5/100
46
Inditex
Retail
CLAUDE
—
CHATGPT
50.0
GEMINI
30.0
+1.5
40.0/100
47
Alibaba
E-commerce
CLAUDE
—
CHATGPT
29.0
GEMINI
47.0
−4.0
38.0/100
48
Salesforce
Enterprise software
CLAUDE
—
CHATGPT
43.0
GEMINI
28.0
+0.5
35.5/100
49
L'Oréal
Consumer goods
CLAUDE
—
CHATGPT
0.0
GEMINI
68.0
+0.5
34.0/100
50
Nike
Sportswear
CLAUDE
—
CHATGPT
31.0
GEMINI
36.0
−3.0
33.5/100
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Rankings by category

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We run the same panel against your category and send back the full audit — the prompts you lose, who wins them, and the sources the models cite instead of you.