American Express

Payments

Rank 44 of 120 · americanexpress.com · tracked weekly

Within payments

36.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

42.5−2.0

The wide pool every company on the board answers. This is what ranks.

American Express Finance average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

43.0

Mention rate40%

Prominence14%

Topic coverage100%

Consistency62%

Samples96/96

Gemini 2.5

42.0

Mention rate42%

Prominence10%

Topic coverage100%

Consistency56%

Samples96/96

American Express scores 42.5 out of 100 on the Fameproof index, ranking 44 of 120 companies measured in the run of 5 October 2026. The index is the mean of the per-model scores below.

The models broadly agree: ChatGPT 43.0, Gemini 42.0, within 1.0 points of each other.

ChatGPT names American Express in 40% of answers and places it early enough to score 14% on prominence; Gemini names it in 42%.

Across the 24-prompt panel there are 17 prompts where at least one model does not name American Express at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside payments rather than the wide financial services pool, American Express scores 36.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in payments.”

—

“Which companies lead the payments market? List up to 10.”

—

“Give a concise primer on the payments industry, naming no more than 10 companies.”

—

“Who are the main players in payments that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in payments today.”

—

“Name a balanced set of 10 payments companies worth knowing about.”

—

“Which companies have shaped payments over the last decade? List 10.”

—

“Name 10 companies known for technical strength in payments.”

—

“Which 10 companies in payments are most often cited as innovators?”

—

“If explaining how the payments sector works, which 10 companies would you reference?”

—

“Give 10 examples of payments companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in payments?”

—

“Which payments providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in payments? List 10.”

—

“Compare the leading options in payments, naming up to 10 companies.”

—

“Which 10 companies in payments would appear on a serious evaluation shortlist?”

—

“Name 10 payments companies suitable for a mid-sized organisation.”

—

“Which 10 payments vendors are worth requesting a quote from?”

—

“Recommend 10 companies in payments to follow.”

—

“Build a starter list of 10 companies to know in payments.”

—

#10

“Suggest 10 payments companies for an industry briefing.”

—

“Which 10 payments companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of payments today?”

—

“Give a ranked list of 10 companies in payments for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name American Express in that answer.

Head to head

Who the models name more often, side by side.

vs Visa vs Morgan Stanley vs PayPal vs Bank of America vs BlackRock vs Mastercard

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Ranked either side

Finance, nearest on the index.

28 Bank of America 60.0 30 Goldman Sachs 57.5 41 Morgan Stanley 46.0 45 PayPal 41.5 55 Stripe 31.5 59 Citigroup 29.5

See all banks and payment companies →

Questions about this score

What is American Express's AI visibility score?

American Express scores 42.5 out of 100 on the Fameproof index, ranked 44 of 120 companies, measured on 5 October 2026 across ChatGPT and Gemini.

Which AI model mentions American Express most?

ChatGPT, at 43.0 out of 100, naming American Express in 40% of the answers in its panel. The per-model breakdown is above.

How is American Express's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name American Express, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.