Apple

Consumer hardware

Rank 8 of 120 · apple.com · tracked weekly

Within consumer hardware

93.5

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · technology

82.0+0.5

The wide pool every company on the board answers. This is what ranks.

Apple Technology average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

80.0

Mention rate81%

Prominence73%

Topic coverage100%

Consistency62%

Samples96/96

Gemini 2.5

84.0

Mention rate84%

Prominence83%

Topic coverage100%

Consistency65%

Samples96/96

Apple scores 82.0 out of 100 on the Fameproof index, ranking 8 of 120 companies measured in the run of 5 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 84.0 while ChatGPT scores it 80.0, a gap of 4.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Apple in 84% of answers and places it early enough to score 83% on prominence; ChatGPT names it in 81%.

Across the 24-prompt panel there are 2 prompts where at least one model does not name Apple at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside consumer hardware rather than the wide technology pool, Apple scores 93.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in consumer hardware.”

—

“Which companies lead the consumer hardware market? List up to 10.”

—

“Give a concise primer on the consumer hardware industry, naming no more than 10 companies.”

—

named

“Who are the main players in consumer hardware that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in consumer hardware today.”

—

“Name a balanced set of 10 consumer hardware companies worth knowing about.”

—

“Which companies have shaped consumer hardware over the last decade? List 10.”

—

“Name 10 companies known for technical strength in consumer hardware.”

—

“Which 10 companies in consumer hardware are most often cited as innovators?”

—

“If explaining how the consumer hardware sector works, which 10 companies would you reference?”

—

“Give 10 examples of consumer hardware companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in consumer hardware?”

—

“Which consumer hardware providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in consumer hardware? List 10.”

—

“Compare the leading options in consumer hardware, naming up to 10 companies.”

—

named

“Which 10 companies in consumer hardware would appear on a serious evaluation shortlist?”

—

“Name 10 consumer hardware companies suitable for a mid-sized organisation.”

—

“Which 10 consumer hardware vendors are worth requesting a quote from?”

—

“Recommend 10 companies in consumer hardware to follow.”

—

“Build a starter list of 10 companies to know in consumer hardware.”

—

“Suggest 10 consumer hardware companies for an industry briefing.”

—

“Which 10 consumer hardware companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of consumer hardware today?”

—

“Give a ranked list of 10 companies in consumer hardware for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Apple in that answer.

Head to head

Who the models name more often, side by side.

vs Samsung vs Google vs Microsoft vs Meta vs Nvidia vs OpenAI

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Ranked either side

Technology, nearest on the index.

1 Microsoft 89.5 9 Google 82.0 20 Nvidia 70.5 29 Meta 57.5 34 TSMC 51.0 39 Samsung 48.0

See all technology companies →

Questions about this score

What is Apple's AI visibility score?

Apple scores 82.0 out of 100 on the Fameproof index, ranked 8 of 120 companies, measured on 5 October 2026 across ChatGPT and Gemini.

Which AI model mentions Apple most?

Gemini, at 84.0 out of 100, naming Apple in 84% of the answers in its panel. The per-model breakdown is above.

How is Apple's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Apple, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.