Google

Search & advertising

Rank 9 of 120 · google.com · tracked weekly

Within search and digital advertising

100.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · technology

82.0+1.0

The wide pool every company on the board answers. This is what ranks.

Google Technology average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

79.0

Mention rate83%

Prominence64%

Topic coverage100%

Consistency68%

Samples96/96

Gemini 2.5

85.0

Mention rate91%

Prominence71%

Topic coverage100%

Consistency75%

Samples96/96

Google scores 82.0 out of 100 on the Fameproof index, ranking 9 of 120 companies measured in the run of 5 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 85.0 while ChatGPT scores it 79.0, a gap of 6.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Google in 91% of answers and places it early enough to score 71% on prominence; ChatGPT names it in 83%.

Every prompt in the 24-question panel produced a mention on at least one model — an unusually complete result.

Measured inside search and digital advertising rather than the wide technology pool, Google scores 100.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in search and digital advertising.”

—

“Which companies lead the search and digital advertising market? List up to 10.”

—

“Give a concise primer on the search and digital advertising industry, naming no more than 10 companies.”

—

named

“Who are the main players in search and digital advertising that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in search and digital advertising today.”

—

“Name a balanced set of 10 search and digital advertising companies worth knowing about.”

—

“Which companies have shaped search and digital advertising over the last decade? List 10.”

—

“Name 10 companies known for technical strength in search and digital advertising.”

—

“Which 10 companies in search and digital advertising are most often cited as innovators?”

—

“If explaining how the search and digital advertising sector works, which 10 companies would you reference?”

—

“Give 10 examples of search and digital advertising companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in search and digital advertising?”

—

“Which search and digital advertising providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in search and digital advertising? List 10.”

—

“Compare the leading options in search and digital advertising, naming up to 10 companies.”

—

named

“Which 10 companies in search and digital advertising would appear on a serious evaluation shortlist?”

—

“Name 10 search and digital advertising companies suitable for a mid-sized organisation.”

—

“Which 10 search and digital advertising vendors are worth requesting a quote from?”

—

“Recommend 10 companies in search and digital advertising to follow.”

—

“Build a starter list of 10 companies to know in search and digital advertising.”

—

“Suggest 10 search and digital advertising companies for an industry briefing.”

—

“Which 10 search and digital advertising companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of search and digital advertising today?”

—

“Give a ranked list of 10 companies in search and digital advertising for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Google in that answer.

Head to head

Who the models name more often, side by side.

vs OpenAI vs Anthropic vs Apple vs Microsoft vs Nvidia

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Ranked either side

Technology, nearest on the index.

1 Microsoft 89.5 8 Apple 82.0 20 Nvidia 70.5 29 Meta 57.5 34 TSMC 51.0 39 Samsung 48.0

See all technology companies →

Questions about this score

What is Google's AI visibility score?

Google scores 82.0 out of 100 on the Fameproof index, ranked 9 of 120 companies, measured on 5 October 2026 across ChatGPT and Gemini.

Which AI model mentions Google most?

Gemini, at 85.0 out of 100, naming Google in 91% of the answers in its panel. The per-model breakdown is above.

How is Google's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Google, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.