IBM
Enterprise ITNot measured in this run.
IBM scores 33.0 out of 100 on the Fameproof index, ranking 51 of 120 companies measured in the run of 5 October 2026. The index is the mean of the per-model scores below.
Visibility is uneven across models: Gemini scores it 37.0 while ChatGPT scores it 29.0, a gap of 8.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.
Gemini names IBM in 31% of answers and places it early enough to score 6% on prominence; ChatGPT names it in 20%.
Across the 24-prompt panel there is 1 prompt where at least one model does not name IBM at all — those are the answers a competitor is winning instead, and the table below shows which.
Measured inside enterprise IT services rather than the wide technology pool, IBM scores 85.5 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.
Prompt performance
Position when mentionedHead to head
Who the models name more often, side by side.
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What is IBM's AI visibility score?
IBM scores 33.0 out of 100 on the Fameproof index, ranked 51 of 120 companies, measured on 5 October 2026 across ChatGPT and Gemini.
Which AI model mentions IBM most?
Gemini, at 37.0 out of 100, naming IBM in 31% of the answers in its panel. The per-model breakdown is above.
How is IBM's score measured?
With a panel of 24 category questions asked 4 times per model — never questions that name IBM, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.