Goldman Sachs

Investment banking

Rank 30 of 120 · goldmansachs.com · tracked weekly

Within investment banking

89.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · financial services

57.5+1.0

The wide pool every company on the board answers. This is what ranks.

Goldman Sachs Finance average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

60.0

Mention rate61%

Prominence38%

Topic coverage100%

Consistency60%

Samples96/96

Gemini 2.5

55.0

Mention rate63%

Prominence21%

Topic coverage100%

Consistency60%

Samples96/96

Goldman Sachs scores 57.5 out of 100 on the Fameproof index, ranking 30 of 120 companies measured in the run of 5 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: ChatGPT scores it 60.0 while Gemini scores it 55.0, a gap of 5.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

ChatGPT names Goldman Sachs in 61% of answers and places it early enough to score 38% on prominence; Gemini names it in 63%.

Across the 24-prompt panel there are 2 prompts where at least one model does not name Goldman Sachs at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside investment banking rather than the wide financial services pool, Goldman Sachs scores 89.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in investment banking.”

—

“Which companies lead the investment banking market? List up to 10.”

—

“Give a concise primer on the investment banking industry, naming no more than 10 companies.”

—

named

“Who are the main players in investment banking that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in investment banking today.”

—

“Name a balanced set of 10 investment banking companies worth knowing about.”

—

“Which companies have shaped investment banking over the last decade? List 10.”

—

“Name 10 companies known for technical strength in investment banking.”

—

“Which 10 companies in investment banking are most often cited as innovators?”

—

“If explaining how the investment banking sector works, which 10 companies would you reference?”

—

“Give 10 examples of investment banking companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in investment banking?”

—

“Which investment banking providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in investment banking? List 10.”

—

“Compare the leading options in investment banking, naming up to 10 companies.”

—

named

“Which 10 companies in investment banking would appear on a serious evaluation shortlist?”

—

“Name 10 investment banking companies suitable for a mid-sized organisation.”

—

“Which 10 investment banking vendors are worth requesting a quote from?”

—

“Recommend 10 companies in investment banking to follow.”

—

“Build a starter list of 10 companies to know in investment banking.”

—

“Suggest 10 investment banking companies for an industry briefing.”

—

“Which 10 investment banking companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of investment banking today?”

—

“Give a ranked list of 10 companies in investment banking for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Goldman Sachs in that answer.

Head to head

Who the models name more often, side by side.

vs JPMorgan Chase vs Morgan Stanley vs BlackRock vs Bank of America vs Visa

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Ranked either side

Finance, nearest on the index.

26 Mastercard 63.5 27 BlackRock 61.0 28 Bank of America 60.0 41 Morgan Stanley 46.0 44 American Express 42.5 45 PayPal 41.5

See all banks and payment companies →

Questions about this score

What is Goldman Sachs's AI visibility score?

Goldman Sachs scores 57.5 out of 100 on the Fameproof index, ranked 30 of 120 companies, measured on 5 October 2026 across ChatGPT and Gemini.

Which AI model mentions Goldman Sachs most?

ChatGPT, at 60.0 out of 100, naming Goldman Sachs in 61% of the answers in its panel. The per-model breakdown is above.

How is Goldman Sachs's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Goldman Sachs, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.