Football club AI visibility ranking

25 clubs · measured 5 October 2026 · Claude 4.5, ChatGPT (GPT-5), Gemini 2.5

Ranked on the broad index — every club here answered the same wide question, which is what makes these comparable. Each entity page also carries its score within its own market. Bars are scaled to the 0–86 range shown, not to 0.

This board ranks 25 clubs by how often ChatGPT and Gemini name them in answers to category questions that never mention them by name. Every score comes from the run of 5 October 2026; the prompt-by-prompt evidence behind each one is published on that club's own page.

Leading today: Real Madrid (83.5), Liverpool (75.0), Bayern Munich (71.5). 3 of the 25 were not named once across the panel. A zero here does not mean obscure — it means that when the question is broad, the models reach for someone else every time. The largest recent move belongs to Rangers at +16.5.

A high score does not mean a club is better, bigger or more famous — it means the models reach for it first when asked a broad question, which is what this index measures and all it measures.

Sort: Index ↓
Rank
Club
CLAUDE
CHATGPT
GEMINI
30-day trend
Index / 100
1
Real Madrid
La Liga
CLAUDE
—
CHATGPT
81.0
GEMINI
86.0
−0.5
83.5/100
2
Liverpool
Premier League
CLAUDE
—
CHATGPT
80.0
GEMINI
70.0
+0.5
75.0/100
3
Bayern Munich
Bundesliga
CLAUDE
—
CHATGPT
74.0
GEMINI
69.0
−0.5
71.5/100
4
Manchester United
Premier League
CLAUDE
—
CHATGPT
61.0
GEMINI
61.0
−1.0
61.0/100
5
Manchester City
Premier League
CLAUDE
—
CHATGPT
57.0
GEMINI
58.0
+2.0
57.5/100
6
Paris Saint-Germain
Ligue 1
CLAUDE
—
CHATGPT
57.0
GEMINI
58.0
0.0
57.5/100
7
Juventus
Serie A
CLAUDE
—
CHATGPT
49.0
GEMINI
56.0
−2.0
52.5/100
8
Arsenal
Premier League
CLAUDE
—
CHATGPT
53.0
GEMINI
40.0
−4.5
46.5/100
9
AC Milan
Serie A
CLAUDE
—
CHATGPT
41.0
GEMINI
43.0
+1.0
42.0/100
10
Ajax
Eredivisie
CLAUDE
—
CHATGPT
35.0
GEMINI
34.0
−1.0
34.5/100
11
FC Barcelona
La Liga
CLAUDE
—
CHATGPT
39.0
GEMINI
21.0
+0.5
30.0/100
12
Inter Milan
Serie A
CLAUDE
—
CHATGPT
28.0
GEMINI
31.0
−0.5
29.5/100
13
Borussia Dortmund
Bundesliga
CLAUDE
—
CHATGPT
33.0
GEMINI
23.0
−2.5
28.0/100
14
Chelsea
Premier League
CLAUDE
—
CHATGPT
32.0
GEMINI
22.0
+2.5
27.0/100
15
Celtic
Scottish Premiership
CLAUDE
—
CHATGPT
27.0
GEMINI
23.0
+2.0
25.0/100
16
Atlético Madrid
La Liga
CLAUDE
—
CHATGPT
25.0
GEMINI
16.0
+1.0
20.5/100
17
Rangers
Scottish Premiership
CLAUDE
—
CHATGPT
19.0
GEMINI
14.0
+16.5
16.5/100
18
SSC Napoli
Serie A
CLAUDE
—
CHATGPT
14.0
GEMINI
15.0
+7.0
14.5/100
19
Olympique de Marseille
Ligue 1
CLAUDE
—
CHATGPT
14.0
GEMINI
15.0
0.0
14.5/100
20
Galatasaray
Süper Lig
CLAUDE
—
CHATGPT
15.0
GEMINI
14.0
0.0
14.5/100
21
Tottenham Hotspur
Premier League
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
−2.0
7.0/100
22
AS Roma
Serie A
CLAUDE
—
CHATGPT
14.0
GEMINI
0.0
−7.0
7.0/100
23
SL Benfica
Primeira Liga
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
24
FC Porto
Primeira Liga
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
25
Olympique Lyonnais
Ligue 1
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
—
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All 25 clubs shown

Rankings by category

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