Nestlé

Packaged food

Rank 11 of 120 · nestle.com · tracked weekly

Within packaged food

89.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · consumer goods

80.0−0.5

The wide pool every company on the board answers. This is what ranks.

Nestlé Consumer average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

74.0

Mention rate78%

Prominence59%

Topic coverage100%

Consistency63%

Samples96/96

Gemini 2.5

86.0

Mention rate92%

Prominence75%

Topic coverage100%

Consistency75%

Samples96/96

Nestlé scores 80.0 out of 100 on the Fameproof index, ranking 11 of 120 companies measured in the run of 5 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 86.0 while ChatGPT scores it 74.0, a gap of 12.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Nestlé in 92% of answers and places it early enough to score 75% on prominence; ChatGPT names it in 78%.

Across the 24-prompt panel there are 3 prompts where at least one model does not name Nestlé at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside packaged food rather than the wide consumer goods pool, Nestlé scores 89.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in packaged food.”

—

“Which companies lead the packaged food market? List up to 10.”

—

“Give a concise primer on the packaged food industry, naming no more than 10 companies.”

—

named

“Who are the main players in packaged food that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in packaged food today.”

—

“Name a balanced set of 10 packaged food companies worth knowing about.”

—

“Which companies have shaped packaged food over the last decade? List 10.”

—

“Name 10 companies known for technical strength in packaged food.”

—

“Which 10 companies in packaged food are most often cited as innovators?”

—

“If explaining how the packaged food sector works, which 10 companies would you reference?”

—

“Give 10 examples of packaged food companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in packaged food?”

—

“Which packaged food providers should a buyer compare before deciding? Name 10.”

—

“What are the main alternatives available in packaged food? List 10.”

—

“Compare the leading options in packaged food, naming up to 10 companies.”

—

named

“Which 10 companies in packaged food would appear on a serious evaluation shortlist?”

—

“Name 10 packaged food companies suitable for a mid-sized organisation.”

—

“Which 10 packaged food vendors are worth requesting a quote from?”

—

“Recommend 10 companies in packaged food to follow.”

—

“Build a starter list of 10 companies to know in packaged food.”

—

“Suggest 10 packaged food companies for an industry briefing.”

—

“Which 10 packaged food companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of packaged food today?”

—

“Give a ranked list of 10 companies in packaged food for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Nestlé in that answer.

Head to head

Who the models name more often, side by side.

vs Danone vs Procter & Gamble vs Unilever vs Coca-Cola vs Colgate-Palmolive vs PepsiCo

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Ranked either side

Consumer, nearest on the index.

2 Procter & Gamble 87.5 12 Unilever 79.5 18 Coca-Cola 71.5 21 PepsiCo 69.0 37 Colgate-Palmolive 50.0 42 Mondelez International 43.5

See all consumer goods brands →

Questions about this score

What is Nestlé's AI visibility score?

Nestlé scores 80.0 out of 100 on the Fameproof index, ranked 11 of 120 companies, measured on 5 October 2026 across ChatGPT and Gemini.

Which AI model mentions Nestlé most?

Gemini, at 86.0 out of 100, naming Nestlé in 92% of the answers in its panel. The per-model breakdown is above.

How is Nestlé's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Nestlé, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.