Apple vs Samsung
Apple leads Samsung by 34.0 points on the Fameproof index, and wins 2 of the three models. Measured across 96 prompts per model per week.
Apple
Consumer hardware
82.0/100
Rank 8 on the companies board
Samsung
Consumer electronics
48.0/100
Rank 39 on the companies board
Apple
Per-model score
Samsung
—
Claude
—
80.0
ChatGPT
60.0
84.0
Gemini
36.0
30-day movement
+0.5
Change
+1.5
Last 7 runs
Answer quality
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Claude mention rate
undefined%
81%
ChatGPT mention rate
70%
84%
Gemini mention rate
30%
undefined%
Claude prominence
undefined%
73%
ChatGPT prominence
26%
83%
Gemini prominence
5%
Questions about this comparison
Who do AI models mention more, Apple or Samsung?
Apple. It scores 82.0 on the Fameproof index against 48.0 for Samsung — a lead of 34.0 points, measured across ChatGPT and Gemini in the run of 5 October 2026.
How is the Apple vs Samsung comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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