Company AI visibility ranking

23 companies in Retail · measured 5 October 2026 · Claude 4.5, ChatGPT (GPT-5), Gemini 2.5

Ranked on the broad index — every company here answered the same wide question, which is what makes these comparable. Each entity page also carries its score within its own market. Bars are scaled to the 0–85 range shown, not to 0.

This board ranks 23 companies in Retail by how often ChatGPT and Gemini name them in answers to category questions that never mention them by name. Every score comes from the run of 5 October 2026; the prompt-by-prompt evidence behind each one is published on that company's own page.

Leading today: Walmart (83.0), Amazon (80.0), Costco (77.0). 10 of the 23 were not named once across the panel. A zero here does not mean obscure — it means that when the question is broad, the models reach for someone else every time. The largest recent move belongs to Starbucks at −9.0.

A high score does not mean a company is better, bigger or more famous — it means the models reach for it first when asked a broad question, which is what this index measures and all it measures.

Sort: Index ↓
Rank
Company
CLAUDE
CHATGPT
GEMINI
30-day trend
Index / 100
6
Walmart
Retail
CLAUDE
—
CHATGPT
83.0
GEMINI
83.0
+2.5
83.0/100
10
Amazon
E-commerce
CLAUDE
—
CHATGPT
75.0
GEMINI
85.0
+0.5
80.0/100
13
Costco
Retail
CLAUDE
—
CHATGPT
79.0
GEMINI
75.0
+0.5
77.0/100
14
Target
Retail
CLAUDE
—
CHATGPT
73.0
GEMINI
77.0
+1.0
75.0/100
46
Inditex
Retail
CLAUDE
—
CHATGPT
50.0
GEMINI
30.0
+1.5
40.0/100
47
Alibaba
E-commerce
CLAUDE
—
CHATGPT
29.0
GEMINI
47.0
−4.0
38.0/100
50
Nike
Sportswear
CLAUDE
—
CHATGPT
31.0
GEMINI
36.0
−3.0
33.5/100
57
IKEA
Retail
CLAUDE
—
CHATGPT
38.0
GEMINI
24.0
−0.5
31.0/100
61
LVMH
Luxury goods
CLAUDE
—
CHATGPT
29.0
GEMINI
27.0
+3.5
28.0/100
67
Shopify
E-commerce
CLAUDE
—
CHATGPT
26.0
GEMINI
22.0
−4.0
24.0/100
84
Lidl
Retail
CLAUDE
—
CHATGPT
24.0
GEMINI
0.0
+2.5
12.0/100
85
H&M
Retail
CLAUDE
—
CHATGPT
22.0
GEMINI
0.0
+4.0
11.0/100
88
Starbucks
Restaurants
CLAUDE
—
CHATGPT
0.0
GEMINI
14.0
−9.0
7.0/100
97
McDonald's
Restaurants
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
98
Adidas
Sportswear
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
106
KFC
Restaurants
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
107
Burger King
Restaurants
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
108
Chipotle
Restaurants
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
109
Hermès
Luxury goods
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
110
Chanel
Luxury goods
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
111
Rolex
Luxury goods
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
112
Kering
Luxury goods
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
0.0
0.0/100
118
eBay
E-commerce
CLAUDE
—
CHATGPT
0.0
GEMINI
0.0
−7.0
0.0/100
—
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CLAUDE
—
CHATGPT
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GEMINI
—
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All 23 companies in Retail shown

Rankings by category

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