Diageo

Beverages

Rank 87 of 120 · diageo.com · tracked weekly

Within beverages

68.0

The market it competes in. Fair question, not comparable with other markets.

Fameproof index · consumer goods

9.0−2.5

The wide pool every company on the board answers. This is what ranks.

Diageo Consumer average

Claude 4.5

—

Not measured in this run.

ChatGPT (GPT-5)

0.0

Mention rate0%

Prominence0%

Topic coverage0%

Consistency0%

Samples96/96

Gemini 2.5

18.0

Mention rate4%

Prominence1%

Topic coverage50%

Consistency84%

Samples96/96

Diageo scores 9.0 out of 100 on the Fameproof index, ranking 87 of 120 companies measured in the run of 5 October 2026. The index is the mean of the per-model scores below.

Visibility is uneven across models: Gemini scores it 18.0 while ChatGPT scores it 0.0, a gap of 18.0 points. A brand that is strong on one model and weak on another has a different problem from one that is mid-table everywhere.

Gemini names Diageo in 4% of answers and places it early enough to score 1% on prominence; ChatGPT names it in 0%.

Across the 24-prompt panel there are 5 prompts where at least one model does not name Diageo at all — those are the answers a competitor is winning instead, and the table below shows which.

Measured inside beverages rather than the wide consumer goods pool, Diageo scores 68.0 — the fairer question for a buyer already shopping that market, though it cannot be compared across markets.

Prompt performance

Position when mentioned

Prompt

GPT

GEM

“Name 10 notable companies in beverages.”

—

“Which companies lead the beverages market? List up to 10.”

—

“Give a concise primer on the beverages industry, naming no more than 10 companies.”

—

named

“Who are the main players in beverages that someone new to the sector should know? Give 10 names.”

—

“List 10 influential companies operating in beverages today.”

—

“Name a balanced set of 10 beverages companies worth knowing about.”

—

“Which companies have shaped beverages over the last decade? List 10.”

—

“Name 10 companies known for technical strength in beverages.”

—

“Which 10 companies in beverages are most often cited as innovators?”

—

“If explaining how the beverages sector works, which 10 companies would you reference?”

—

“Give 10 examples of beverages companies with sustained relevance.”

—

“Which 10 companies are most associated with quality in beverages?”

—

“Which beverages providers should a buyer compare before deciding? Name 10.”

—

#10

“What are the main alternatives available in beverages? List 10.”

—

“Compare the leading options in beverages, naming up to 10 companies.”

—

named

#10

“Which 10 companies in beverages would appear on a serious evaluation shortlist?”

—

“Name 10 beverages companies suitable for a mid-sized organisation.”

—

#10

—

“Which 10 beverages vendors are worth requesting a quote from?”

—

“Recommend 10 companies in beverages to follow.”

—

“Build a starter list of 10 companies to know in beverages.”

—

“Suggest 10 beverages companies for an industry briefing.”

—

“Which 10 beverages companies would you name in a sector overview for investors?”

—

“Which 10 companies give a useful cross-section of beverages today?”

—

“Give a ranked list of 10 companies in beverages for a general-interest reader.”

—

The full 24-prompt panel. “—” means the model did not name Diageo in that answer.

Head to head

Who the models name more often, side by side.

vs LEGO vs Danone vs Heineken vs Kraft Heinz

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Ranked either side

Consumer, nearest on the index.

49 L'Oréal 34.0 74 Kraft Heinz 18.0 86 LEGO 11.0 91 Danone 7.0 119 Heineken 0.0 120 Red Bull 0.0

See all consumer goods brands →

Questions about this score

What is Diageo's AI visibility score?

Diageo scores 9.0 out of 100 on the Fameproof index, ranked 87 of 120 companies, measured on 5 October 2026 across ChatGPT and Gemini.

Which AI model mentions Diageo most?

Gemini, at 18.0 out of 100, naming Diageo in 4% of the answers in its panel. The per-model breakdown is above.

How is Diageo's score measured?

With a panel of 24 category questions asked 4 times per model — never questions that name Diageo, because a prompt that names you guarantees a mention. The score combines how often it is named, how early in the answer, how much of the topic it covers, and how consistent the result is between repetitions. Full methodology.