IKEA vs LVMH
IKEA leads LVMH by 3.0 points on the Fameproof index, and wins 1 of the three models. Measured across 96 prompts per model per week.
IKEA
Retail
31.0/100
Rank 57 on the companies board
LVMH
Luxury goods
28.0/100
Rank 61 on the companies board
IKEA
Per-model score
LVMH
—
Claude
—
38.0
ChatGPT
29.0
24.0
Gemini
27.0
30-day movement
−0.5
Change
+3.5
Last 7 runs
Answer quality
undefined%
Claude mention rate
undefined%
30%
ChatGPT mention rate
11%
10%
Gemini mention rate
17%
undefined%
Claude prominence
undefined%
10%
ChatGPT prominence
2%
2%
Gemini prominence
5%
Questions about this comparison
Who do AI models mention more, IKEA or LVMH?
IKEA. It scores 31.0 on the Fameproof index against 28.0 for LVMH — a lead of 3.0 points, measured across ChatGPT and Gemini in the run of 5 October 2026.
How is the IKEA vs LVMH comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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