IKEA vs LEGO
IKEA leads LEGO by 20.0 points on the Fameproof index, and wins 2 of the three models. Measured across 96 prompts per model per week.
IKEA
Retail
31.0/100
Rank 57 on the companies board
LEGO
Consumer goods
11.0/100
Rank 86 on the companies board
IKEA
Per-model score
LEGO
—
Claude
—
38.0
ChatGPT
22.0
24.0
Gemini
0.0
30-day movement
−0.5
Change
0.0
Last 7 runs
Answer quality
undefined%
Claude mention rate
undefined%
30%
ChatGPT mention rate
15%
10%
Gemini mention rate
0%
undefined%
Claude prominence
undefined%
10%
ChatGPT prominence
4%
2%
Gemini prominence
0%
Questions about this comparison
Who do AI models mention more, IKEA or LEGO?
IKEA. It scores 31.0 on the Fameproof index against 11.0 for LEGO — a lead of 20.0 points, measured across ChatGPT and Gemini in the run of 5 October 2026.
How is the IKEA vs LEGO comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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