BMW vs Honda
BMW leads Honda by 4.0 points on the Fameproof index, and wins 2 of the three models. Measured across 96 prompts per model per week.
BMW
Automotive
53.0/100
Rank 33 on the companies board
Honda
Automotive
49.0/100
Rank 38 on the companies board
BMW
Per-model score
Honda
—
Claude
—
49.0
ChatGPT
46.0
57.0
Gemini
52.0
30-day movement
−0.5
Change
−2.5
Last 7 runs
Answer quality
undefined%
Claude mention rate
undefined%
52%
ChatGPT mention rate
44%
71%
Gemini mention rate
58%
undefined%
Claude prominence
undefined%
18%
ChatGPT prominence
20%
15%
Gemini prominence
18%
Questions about this comparison
Who do AI models mention more, BMW or Honda?
BMW. It scores 53.0 on the Fameproof index against 49.0 for Honda — a lead of 4.0 points, measured across ChatGPT and Gemini in the run of 5 October 2026.
How is the BMW vs Honda comparison measured?
Both are asked about with the same panel of category questions — never questions naming them — repeated on every model each week. The score combines how often each is named, how early in the answer, how much of the topic is covered and how consistent the result is.
Both are ranked on the Company AI Visibility board. Prominence reflects how early in an answer the model names them; mention rate is how often it names them at all. How the score is built.
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